ABM Manager
About this role
MEET BENEVITY Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As an ABM Manager at Benevity, you will own and drive our 1:1 and 1:few account-based marketing programs for high-value target accounts. Reporting directly to the Lead, Demand Generation & ABM, you will partner closely with Account Executives to translate target account plans into high-impact, multi-channel campaigns while collaborating with BDRs to ensure seamless follow-up and messaging alignment across the funnel. In this role, you will bring campaigns to life by designing tailored content, direct mail, digital experiences, and targeted event moments that guide key accounts through the pipeline. You’ll serve as a vital cross-functional connector, collaborating with Content, Digital Marketing, Product Marketing, Events, and Marketing Operations to deliver unified strategies that fuel Benevity’s growth and purpose-driven mission. What you’ll do - Design and execute tailored 1:1 account campaigns, including customized assets, landing pages, direct mail, and outreach sequences - Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments - Leverage AI tools like Claude to scale personalized outreach efficiently without sacrificing quality - Partner closely with Account Executives on joint account selection to prioritize high-value targets effectively - Build outbound sequences in HubSpot, collaborating with Marketing Operations
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